History and Preferences: Returning clients have a documented history with the salon, including their previous services, treatments, and preferred styles. The salon can refer to this information to provide consistent and personalized service.

Expectations: Returning clients have a clear understanding of what to expect from the salon based on their previous experiences.

Duration of Appointment: Returning clients' appointments can be more streamlined and focused on the specific service or treatment requested. Since the salon already has their information and preferences on file, the appointment can proceed more quickly and efficiently.

Knowledge of Salon Policies and Procedures: Returning clients are usually familiar with the salon's policies, procedures, and pricing structure. They understand the salon's booking system, cancellation policies.